In recent years, the fashion industry has faced increasing scrutiny over its environmental and ethical practices. There has been growing interest in sustainable fashion. consumers are questioning whether sustainable fashion is merely a myth or a tangible reality. The term, as per New York Times, is an oxymoron. Sustainable is something that sustains over a period, whereas fashion is changing over time. That’s quite confusing! Let's delve deeper into this complex issue and explore the nuances of sustainable fashion.

In short, Sustainable fashion is fashion that is ethically made and environmentally friendly. It encompasses various principles aimed at minimising environmental harm and promoting ethical labour practices throughout the supply chain. However, amidst the allure of trendy clothes at affordable prices, the fast fashion industry has flourished, often at the cost of sustainability and ethics.

The fast fashion industry brings up mass-production at a rapid speed, fueling consumer demand for cheap and disposable fashion. Shoppers are encouraged to update their wardrobes regularly throughout the year to keep up with ever-changing trends. But this has side effects too. There's too much waste, the people who make these clothes in some countries don't get treated fairly. They might not get paid much and have to work in bad conditions. In contrast, Sustainable fashion wants people to think more about what they buy. It is about choosing clothes that are better for the environment and for the people who make them. This is one of our missions and values at Scribbling seeds , we carefully look after the environmental and ethical aspects of our offerings.

Ethical clothing brands are leading the charge in challenging the status quo of the fashion industry. These brands prioritise transparency and accountability, ensuring that their garments are made under fair working conditions and with minimal environmental impact. Eco-friendly fashion is another facet of the sustainable fashion movement, focusing on reducing the ecological footprint of clothing production. This involves utilising organic or recycled materials, minimising water usage, and embracing innovative technologies to create environmentally friendly textiles. Green fashion goes beyond eco-friendly materials and encompasses the entire lifecycle of clothing, from production to disposal. It advocates for circular fashion practices such as recycling, upcycling, and garment longevity. By extending the lifespan, green fashion strives to minimise waste and conserve resources in a world plagued by overconsumption. Conscious consumerism lies at the heart of the sustainable fashion movement, empowering individuals to make choices aligned with their values.

In conclusion, sustainable fashion is not merely a myth but a flourishing movement reshaping the fashion industry from within. With a growing emphasis on ethics, environmental stewardship, and conscious production and consumption, sustainable fashion offers a path towards a more equitable and environmentally sustainable future. By embracing the principles of sustainable fashion, we can redefine the way we dress and express ourselves and pave the way for a more sustainable and ethical fashion industry.